Meet the team

How do we make our evidence-based, practical and fun courses? With our experienced, passionate team of psychologists and specialists, of course. Meet your coaches...

Edward Watson

Founder
Edward is an Oxford graduate who served 7 years in the Army, worked in strategy management, then in the video games industry. He founded InnerDrive in 2006, where he has been designing and delivering workshops throughout the UK and around the world.

Bradley Busch

Psychologist & director
Bradley is a chartered psychologist and one of the leading experts on applying psychological research to improve how one thinks, learns and performs. Outside of education, he works with Premiership footballers and was instrumental in helping members of Team GB win medals at London 2012 and Rio 2016.

Matthew Shaw

Performance psychologist
After completing his MSc in sport psychology with full honours, Matthew has been working with schools to help improve how students and educators think, learn and perform. Outside of education, he works with elite athletes, including Team GB athletes preparing for Tokyo 2021.